Despite evidence that information technology (IT) has recently become a productive investment for a large cross-section of firms, a number of questions remain. Some of these issues can be addressed by extending the basic production function approach that was applied in earlier work. Specifically, in this short paper we 1) control for individual firm differences in productivity by employing a "firm effects" specification, 2) consider the more flexible translog specification instead of only the Cobb-Douglas specification, and 3) allow all parameters to vary between various subsectors of the economy.
We find that while "firm effects" may account for as much as half of the
productivity benefits imputed to IT in earlier studies, the elasticity of IT
remains positive and statistically significant. We also find that the estimates
of IT elasticity and marginal product are little-changed when the less
restrictive translog production function is employed. Finally, we find only
limited evidence of differences in IT's marginal product between manufacturing
and services and between the "measurable" and "unmeasurable" sectors of the
economy. Surprisingly, we find that the marginal product of IT is at least as
high in firms that did not grow during 1988-1992 sample period as it is in firms
that grew.
I. Introduction
Fueled by price declines resulting from rapid improvements in several
fundamental technologies, business capital stock of "Office, Computing and
Accounting Machinery" has risen from less than 1% of equipment stock to over 5%
in only 10 years (1979-1989). (Bureau of Economic Analysis 1993) . In some
sectors, such as financial services, computers are the predominant production
technology, and even in manufacturing industries, computers have led to
significant changes in the way products are produced and delivered (Bylinsky
1994) .
Until recently, however, there has been little evidence that computers have
led to increases in output, thus forming the basis for a "productivity paradox"
(see e.g. (Attewell 1993; Brynjolfsson 1993; Wilson 1993) for reviews.) Roach
(1987a) drew attention to the alarming divergence between rapidly growing IT
spending in the service sector and relatively flat productivity. Loveman (1994)
provided more specific evidence of an IT productivity shortfall. He used the
Management of the Productivity of Information Technology (MPIT) data set which
covers 60 business units of large firms from 1978-1984 to estimate an economic
production function and found that the marginal product of IT could not be
distinguished from zero. Barua, Kriebel & Mukhopadhyay (1991) using the same
MPIT data also found that IT did not appear to be correlated with performance,
but did influence intermediate measures such as inventory turnover. Morrison
& Berndt (1990) analyzed industry level data (at the 2-digit SIC level) over
the period 1968-1986 and found that a dollar spent on information technology
returned only 80 cents on the margin. In a related study (Berndt and Morrison
1994, in press) , using much of the same data, they further concluded that
"there is a statistically significant negative relationship between productivity
growth and the high-tech intensity of the capital."
On the other hand, Siegel & Griliches (1991) found that IT was positively
correlated with productivity growth, although they also found that the Census
Bureau data underlying their analysis was not very reliable. In previous work
(Brynjolfsson and Hitt 1994) , we estimated a production function for a large
data set compiled by International Data Group on IT capital and spending by over
300 of the largest firms in the U.S. economy over the time period 1988-1992. We
found that the gross marginal product of IT capital and of IS staff spending
each substantially exceeded their reported costs. Lichtenberg (1993) confirmed
these results using these same data as well as data set from an alternated
source (Information Week), and further found that the marginal product of IT was
at least six times as great as the marginal product of other types of capital,
which he argued represented an appropriate comparison after accounting for
depreciation.
Because American firms went through a period of very visible, and painful,
restructuring in the late 1980s, it is tempting to conclude that these efforts
have finally enabled them to realize the potential productivity benefits of
computers. As David (1989) has pointed out, such a story has historical
parallels but on a much longer time scale: it took decades before American
businesses made the organizational changes needed to reap the productivity
pay-off from the electric dynamo. However, given the limitations of both the
studies that indicated a productivity shortfall in the 1970s and early 1980s,
and the more recent studies which found no shortfall in the late 1980s and early
1990s, more evidence is needed to rule out alternative explanations, such as
specification error in the regressions.
In this paper, we report results of some simple extensions of previous work
which focus on three types of specification errors which may have affected their
results. Potentially the most important issue is whether the returns to IT are
indicative of benefits to computerization, or simply a marker for firms that are
highly productive for other reasons. A second issue is whether the Cobb-Douglas
functional form used for previous work to estimate the contribution of computers
was overly restrictive leading to a biased estimate of the elasticity of IT
capital and labor. A third issue is whether pooling data from a large number of
different firms blurred differences between groups of companies with different
production processes such as manufacturing and services, the "measurable" versus
"unmeasurable" sectors of the economy (Griliches 1994) , or firms which grew and
those which did not.
To summarize our results:
We find that "firm effects" may account for as much as half of the
productivity benefits imputed to IT in the earlier studies. Nonetheless, the
elasticity of IT remains positive and statistically significant.
The results are quantitatively similar when the less restrictive translog
production function is employed.
We find only limited evidence of differences in IT elasticity between
manufacturing and services and between the "measurable" and "unmeasurable"
sectors of the economy. Firms which did not grow between 1988-1992 had no lower
estimated elasticity of IT than firms that did grow.
Our analyses use the same data as that was used in our earlier work
(Brynjolfsson and Hitt 1993; Brynjolfsson and Hitt 1994) and in the work of
Lichtenberg (1993) . However, we depart from earlier analyses by combining IT
capital and IS labor expenses into a single IT measure. We justify this on the
theoretical grounds that IT capital and labor are complements, and on the
practical grounds that this will enable us to analyze more complex
specifications and subsamples of the original data. As a result, our findings
should provide some insight into the robustness of the earlier findings to
various possible specification errors. Of course, one significant drawback of
our approach is that the coefficient on IT will no longer reflect purely capital
or purely labor components, and therefore cannot be used to derive a marginal
product that is comparable to the marginal products of either ordinary capital
or ordinary labor.
II. Production Function Framework
Much of the work on the business value of IT, e.g. (Barua et al. 1991;
Berndt and Morrison 1994, in press; Brynjolfsson and Hitt 1994; Lichtenberg
1993; Loveman 1994) ), and the larger literature on R&D and productivity
(see e.g. (Griliches 1988; Hall 1993; Mairesse and Hall 1993) ) has used the
economic theory of production to estimate the effects of production inputs on
output. The theory of production states that the inputs a firm (i) uses can be
related to output (Q) via a production function (F). For our purposes, we will
investigate the effect of three inputs: Computer Capital and Labor (C),
Non-computer Capital (K) and Non-computer Labor (L). In addition to inputs, the
production function may also vary with differences in the industry (j) in which
a firm operates, and differences in time (t) to account for short-run economic
shocks and longer-run disembodied technical change. Thus we can write:
Q = F (C, K, L; j,t) (1)
The Cobb-Douglas form of the production function allows direct calculation of
output elasticities and can be considered a first order approximation (in
logarithms) to an arbitrary production function. It is also commonly assumed
that time (t) and industry (j) only result in multiplicative shifts in overall
output, but do not interact with any of the inputs. These assumptions yield the
following equation:
(2)
where: = 1 if observation is year t, 0 otherwise
= 1 if observation is industry j, 0 otherwise
By taking logarithms and adding an error term, this equation can be estimated econometrically:
(3)
In this formulation, the coefficients represent the
output elasticities of the various inputs, which is the percent change in output
for a 1% change in the quantity of the input. Output elasticities can also be
translated into a marginal product, which is the amount of additional output
provided for an additional dollar of investment in the input. This equation can
be estimated directly for all firms, thus constraining the output elasticities
to be the same across all types of firms, or targeted to particular subsamples
such as manufacturing or services, which allows estimates of the output
elasticities specific to these sectors.
This paper considers three extensions of this basic framework. The first, is to allow the production function to vary by firm, instead of by industry. While the data is not sufficient to allow all the parameters to vary across firms, we can allow the intercept term (often called multifactor productivity) to vary at the firm level. This accounts for the fact that for reasons exogenous to the model, some firms may be persistently more productive than others. This will prevent us from overstating the contribution of IT in the case where IT investment is also correlated with an unmeasured productivity enhancing characteristic, causing an omitted variables bias. For example, suppose that each firm is endowed with a level of management skill which can lead to higher productivity. Then the "true" production function is:
(4)
where M denotes the management skill. Suppose further that high performing
managers tend to invest disproportionately in IT, so that there is a positive
correlation between M and C. Failing to account for this effect will lead to an
overstatement of the return to IT since we will be partly measuring the effect
of better management with our IT variable. To the extent that management skill
and other potentially omitted variables can be considered to be firm
characteristics which do not change over the sample time period, the omitted
variables bias will be mitigated by replacing the sector dummy variable with a
dummy variable for each firm in the data set. Thus, we restate equation 3 with a
firm-specific productivity effect:
(5)
This equation can be directly estimated by ordinary least squares, with a
separate dummy variable for each firm. However, there are a large number of
firms (>300) in this sample so this would require the estimation of over 300
additional dummy variables. An alternate approach is to find a linear
transformation of the variables in equation 5 that eliminates the firm specific
variable () but leaves the other coefficients unchanged. One such transformation
is the "within" transformation (W) (Greene 1993, pp. 466-469) , defined as:
(6)
where: is the number of observations of firm i
Applying the within transformation to equation 5 yields:
(7a- 7c)
This is the equation desired, where the new error term, , has the
usual OLS properties if the error term in equation 5 also satisfies these
properties. This essentially removes the firm-specific intercept term from the
regression in a similar way to removing the overall intercept term by taking the
mean of each variable. The firm effects can be recovered from this specification
by plugging in the firm mean values to the estimated equation and calculating
the residual from equation 7c.
A second extension is to use a more general functional form such as the
transcendental logarithmic, or "translog", production function (Christensen and
Jorgenson 1969) , which will help minimize any biases that might result from
using the more restrictive Cobb-Douglas specification. The basic translog
function for three inputs can be written:
(8)
where: "intercepts" can vary with by industry or by firm, in addition to
time
The translog production function is an improvement over the Cobb-Douglas form
since it allows the elasticity of substitution to vary by type of inputs, and
allows returns to scale and output elasticity to vary with the size of the
inputs. Conveniently, the Cobb-Douglas form can be recovered by the translog
with various coefficient restrictions, and thus it is possible to test whether
the fit is improved by employing a more flexible functional form. This increased
flexibility comes at the expense of additional regressors. Output elasticities
can be calculated from the translog estimates by:
(9a - c)
Finally, a third extension of the framework is to allow all the parameters to
vary firm certain subsamples of the data. We do this by running separate
regressions for three divisions of the data set: 1) service firms versus
manufacturing firms, 2) firms in Griliches's "measurable" versus "unmeasurable"
sectors, and 3) firms which had revenue grow versus those with no revenue growth
between 1988 and 1992.
III. Data
The data used for this analysis have been discussed extensively in a number
of papers and therefore will only be briefly discussed here (see (Brynjolfsson
and Hitt 1994) for a detailed description of this data set and Lichtenberg
(1993) for other comments on the IT spending data utilized in this study). The
basic IT spending data was collected from a survey of central IS departments
from a sample of firms drawn from the top half (by sales) of the Fortune 500
Manufacturing and Fortune 500 Service listings. These surveys, conducted
annually from 1988 to 1992, collect information on the annual IS budget, the
number of desktop machines, such as PCs and terminals, the amount of the IS
budget devoted to labor expenses, and the market value of the central computer
equipment, such as mainframes, minis and supercomputers. These data were matched
to Standard and Poors' Compustat II, a database of public financial information,
to obtain estimates for firm labor expenses, number of employees, non-IT capital
stock, sales, other expenses and industry classification. Value-added for each
firm was calculated by subtracting non-labor expenses (calculated as other
expenses less labor expense) from total sales. Deflators from a number of
sources were used to convert the nominal values of the various inputs and output
into constant 1990 dollars to allow inter-year comparisons on the same basis. A
description of the production input and output variables is shown in table
1.
There are a number of potential problems with the data that could potentially
effect the results. First, because the IT data is taken from a survey there is
potentially a problem of sample selection. It is possible that the sample is
disproportionately comprised of high performing firms, leading to an upward bias
in our estimates. However, this does not appear to be the case given that the
response rate was high (over 70%), and the sample is not statistically different
than the target population in terms of size, return on equity, return on sales
or return on assets. However, the target population of the largest Fortune 500
manufacturing and service firms may somehow be unique. While these firms
certainly represent potentially the largest investors in information technology
equipment, the results may not be generalizable outside this population.
Secondly, and there may be errors in the responses to the survey questions.
In general, the sign of the resulting bias cannot be determined, although, as
discussed in section IV below, in some special cases one can conclude that the
coefficients will be biased downward (Griliches and Hausman 1986) .
A third problem is that the definition of IT is somewhat narrow, focusing
only on IS Staff, mainframes/large systems and PCs and does not include other
factors such as telecommunications hardware, peripherals or software which could
legitimately be counted as IT. To the extent that other unmeasured components of
IS are correlated with the measured components in a systematic way for all
firms, our elasticity estimates and standard errors will be correct, but the
marginal product figures will be overstated. If the "hidden" components are
uncorrelated with the measured component, then the results can be interpreted as
applying only to the included measures of IT and no bias is present in either
the elasticities or marginal products.
A final data problem is that some components had to be estimated. In order to
construct the variable for Computer Capital, we had to convert the number of PCs
and terminals reported by a firm into a total value. We determined the average
value of a PC/terminal to be approximately $2,835 in 1990, based on data about
average PC prices (Berndt and Griliches 1990) , the composition of PCs and
terminals (IDC 1991) , and an estimated value for a terminal (Pelaia 1993) .
However, our previous work suggests that the actual results are not particularly
sensitive to the choice of this value (Brynjolfsson and Hitt 1994) . For some
firms we also had to estimate labor expense from number of employees based on
average wages in the particular sector. As before, the results do not appear to
change much when employees are used as the labor represent potentially the
largest investinput variable rather than labor expense.
While the real quantities of IT used by firms has grown dramatically over the
last few years, it still represents a relatively small portion of overall inputs
in for most firms (Oliner and Sichel 1994) , including those in our sample.
Computer capital stock represents approximately 2% of gross sales, and annual IS
labor expenditures represent on the order of 1% of gross sales. As Griliches
(1994) points out, this, combined with poor output measures and deflators, makes
it difficult to "find the needle in the haystack" which distinguishes the
contribution of IT from stochastic events that affect the production
characteristics of firms. As a result, although earlier research (Brynjolfsson
& Hitt, 1994; Lichtenberg, 1993) reported statistically significant
contributions to output by both computer capital and information systems labor
in a Cobb-Douglas formulation, more detailed analyses were not possible. One way
to increase the size of the IT effect is to examine an aggregate IT variable
which includes both computer capital and information systems staff labor.
Indeed, it is likely that the majority of IS labor expenditures are employed to
produce software, a capital good.
However, the two variables cannot be directly added since computer capital is
a stock variable, representing an accumulation of spending over time, while IS
staff is a flow variable representing a single annual expenditure. To create a
stock variable combining the two, we made two assumptions: that current IS staff
spending is a good estimate of IS spending in the recent past, and that IS staff
"stock" depreciates fully in three years. Using these assumptions, an IT stock
variable is constructed that equals the sum of IT capital and three times IS
labor. This approach to capitalization of stock is based on that employed by the
R&D accounting literature (Hall 1993) that creates an R&D stock out of
an annual flow and was also the approach used by Loveman (1994) to calculate IT
stock. Because the results could potentially be sensitive to the assumed life of
IS Staff "stock", we recalculated the basic regression varying the assumption
from 1 year to 7 years, and generally find that the elasticity of this term is
relatively stable over this range (.10 to .11), although marginal product varies
as the factor share varies (ranging from 70% to 156%).
The variables used in the analysis are summarized in table 2 along with other
relevant sample characteristics.
IV. Results
Firm Effects
The production function estimates that include industry dummy variables
(industry effects, but no firm effects), are shown in the Cobb-Douglas form in
table 4a, column 1. The comparable regression with individual firm effects, is
shown in column 2. These analyses represent a regression of Value Added against
three inputs, IT stock, Non-IT Capital, and Non-IT labor, with dummy variables
for each firm (that appears in at least two years), and for time. Note that the
restriction of requiring at least two data points per firm reduces the sample
size slightly, and results in a sample where the average firm is about 3% larger
(table 2).
In the Cobb-Douglas formulation, the elasticity of IT stock drops from .109
without firm effects to .0495 when firm effects are accounted for. All
coefficients in the regressions are statistically significant at the .01 level
or greater in both specifications. Even accounting for individual firm
productivity differences, IT makes an important contribution to firm output.
These estimates imply that roughly half of the elasticity of IT is attributable
to individual firm effects, while the remaining are attributable to the pure
effect of IT spending. The elasticities for the other capital is not
significantly affected by the inclusion of firm effect, although the labor's
output elasticity does drop somewhat. Because the factor share of IT, including
both computer capital and capitalized IS labor spending was .0935 in this
sample, firm effect estimates imply a marginal product for IT stock of
approximately 53%. This marginal product estimate is gross of depreciation,
taxes and other costs, but is after accounting for inflation.
We conducted Hausman specification test to examine whether including firm
effects reduces the bias on the other coefficients. The Hausman test solidly
rejects a random effects model with sector dummy variables, which is consistent
with the observation that the coefficients change substantially when firm
effects are included.
Translog Specification
The analysis is repeated in the translog form in table 4a, columns 3 and 4,
and elasticities (calculated using equations 9a-c) and the relevant standard
error estimates are shown in the table. The set of parameters for the translog
estimates are also presented in table 4b. While the estimated elasticities are
comparable to the Cobb-Douglas estimates, the individual coefficients show a
considerable amount of variation and have high standard errors. We are therefore
hesitant to over interpret the translog results relating to substitution
elasticities, and therefore focus primarily on output elasticities. In this
analysis, the elasticity of IT stock drops from .0815 to .0461 when firm effects
are added. Nonetheless, even in the translog firm-effects specification, which
demands much of the data, we are able to strongly reject the hypothesis that the
return to IT stock is zero (p<.01).
In the basic translog form, the elasticities of non-IT factors, Capital and
Labor, are comparable to the Cobb-Douglas estimates, however in the firm effects
equation, the elasticity of Non-IT capital is changed substantially - this
appears to be a result of the multicollinearity between Capital and
Capital-squared which have a simple correlation of over .98. However, a Wald
test of the Cobb-Douglas restrictions is rejected for both the firm effects and
industry effects specification, which indicates that the translog provides a
better fit
Overall, this analysis shows that while firm effects can account for some of
the differences in the IT elasticity estimates among firms, IT stock still makes
an economically and statistically significant contribution to the output of
firms in our sample. This result is robust to the use of a more flexible
functional form, the translog, and therefore cannot be attributed to a spurious
correlation created by an overly restrictive specification. As before, a Hausman
test rejects the random effects plus sector dummy variables in favor of firm
effects.
Interestingly, the finding of significant firm effects for IT, suggests that
in addition to its direct effect, IT may also be a "marker" for some unspecified
variables or strategies which also increase firm productivity. Specifically, our
results are consistent with the argument by David (1989) and Scott Morton (1991)
that achieving the full productivity impact of computers requires fundamental
changes in many aspects of firms which can take years to implement. For
instance, IT is considered an important component of "modern manufacturing"
strategy, which includes a cluster of practices and technologies which are
purported to increase productivity (Milgrom and Roberts 1990) , is often more
broadly associated with new organizational strategies and structures (Malone
1987) .
These results must be interpreted with caution. One reason is that the use of
firm effects tends to magnify the impact of errors in variables, which can bias
the coefficients (Greene 1993) by the same process that increases errors in
variables bias when using first differences (Griliches and Hausman 1986) .
Although, in general, the direction of errors in variables bias in multivariate
regression is indeterminate, there is a negative bias on all coefficients if the
following two assumptions hold: 1) the regressors are orthogonal to each other,
and 2) the errors in measurement are uncorrelated between observations and
between input variables. These first of these conditions holds approximately for
our data set: the regressors in the fixed effects specification have
correlations between -.05 and .1. The second condition may also hold because the
various input variables (IT, Capital, Labor) were drawn from different sources,
although by definition, these relationships cannot be observed. Furthermore,
while the firm effects approach can mitigate the problem of simultaneity
(Griliches 1979) , it does not necessarily eliminate it, so the IT coefficient
may still reflect some lingering effects running from changes in demand in a
particular firm in a particular year to changes in IT investment in the firm
that year.
Differences Among Sectors.
Another weakness of earlier work with the IDG data is that the estimates did
not account for differences in the production processes between firms operating
in different industries, but rather sought to fit them all with the same
functional form, allowing only the constant term to vary between sectors. While
our use of value-added rather than sales should help to make the production
process of, say, a retailing firm more comparable to a manufacturing firm, we
find that there are substantial differences in the factor composition between
economic sectors, which suggests that they may have different production
functions (table 3).
Three subsamples are considered for this analysis based on issues raised in
earlier research on the business value of IT. First, it has been argued that
while productivity improvements are beginning to appear in the manufacturing
sector, the jury is still out for IT productivity in the service sector where
technology is increasingly important (Griliches 1994; Quinn et al. 1987;
Roach 1991) . To investigate this assertion, we examine separate translog
production functions for manufacturing and services, the results of which are
shown in table 5. Overall, we find that the elasticity of IT stock is comparable
between the manufacturing sector (elasticity =.0770) and the service sector
(elasticity = .0955). When firm effects were controlled for, the IT elasticities
dropped to .0407 in manufacturing and .0475 in services. Using a Chow test, we
cannot reject the null hypothesis that the IT elasticities are equal for
manufacturing and services (t=.9), nor can we reject the equality of the
Marginal Product of IT in the two subsamples (t=1.0). However, differences in
the elasticities of other production factors do suggest the existence of
substantially different production relationships. For instance, we reject the
hypothesis that capital elasticities in manufacturing and services are equal
(t=7.9 p<.001).
Second, Griliches (1994) has argued that the differences in measured
productivity growth may not be so much the difference between manufacturing and
services, but the differences between sectors of the economy where output is
"measurable" (manufacturing, mining, transportation and utilities), to those
where output is "unmeasurable" (retail & wholesale trade, financial
services, other services). While the majority of our sample (85% of
observations) falls into Griliches's "measurable" sector, it is still possible
to get usable estimates of the output elasticities for these two groups. Using
the same method described in the previous paragraph, we find that the IT stock
elasticities are comparable between the two groups, .0679 for measurable sectors
and .0774 for unmeasurable sectors (Chow test for equality, t=.3, cannot reject
equality). As before, the elasticities for other factors differed substantially,
indicating differences in the overall production process.
The results on different sectors suggests that, despite substantial problems
of output measurement in certain sectors (see e.g. (Griliches 1992) ), the
contribution of IT to output may be as high in the service sector as in the
"measurable" manufacturing sector. Thus, at least for our sample of large firms,
IT was found to be an important contributor to output across all sectors of the
economy. To the extent that our firm-level data for firms engaged in finance,
trade and other services are less subject to the output measurement problems
which undermine industry-level deflators, our findings lend support to
Griliches's hypothesis that the reported productivity shortfall in these
industries may be more apparent than real. However, these results should be
interpreted carefully, since a relatively small portion of the unmeasurable
sector is included in this analysis, and the analysis does not include some
firms, such as insurance companies, which do not have financial information
comparable to the other firms in the sample. However, some firms in all sectors
of the economy (including financial services) are represented which provides an
improvement over some of the previous studies that focused entirely on
manufacturing.
A third interesting subdivision of the data is to look at differences between
growing firms and those with no revenue growth over the sample period. While
firms in both groups increased their IT capital over the sample period (growing
firms increased IT capital stock by 38% per year while non-growing firms
increased stock by 26% per year compared to a price decline for IT of 20% per
year), growing firms have the luxury of being able to add IT spending without
making the tough choices of cutting back on other inputs such as labor. In
contrast, firms with no revenue growth can only spend more on IT if they spend
less elsewhere. A regression limited to firms with no growth should be less
subject to the bias that would be caused if firms have a propensity to spend
their free cash flow disproportionately on IT. In other words, such a regression
should have less simultaneity bias. We examined this question by running
separate regressions in firm effects allowing all parameters to vary between the
two subsamples. Surprisingly, we find that firms that are not growing actually
have higher IT elasticity: .0729 vs. .130 (Chow test for equality rejects,
t=2.4, p<.01) for firms that grew during the sample period when the sector
effects form was used, although the elasticities are essentially the same when
the firm effects (translog) specification is used.
The result that growing firms do not have higher IT elasticities than
shrinking firms does not support the hypothesis that IT gets a disproportionate
share of new spending. Instead, it may be that other factors, such as labor, are
the preferred place to spend new revenues. This is consistent with
contemporaneous arguments by Mead (1990) that IT investment is driven by
competitive challenges rather than current economic difficulties. Ironically,
such a policy raises the possibility that simultaneity biases down the IT
coefficient. A second explanation notes that the elasticity estimates reflects
the contribution of IT at the margin, not average returns. If firms that are not
growing underinvest in IT, perhaps because more layoffs would then be required
to maintain budget-balance, then their marginal returns may exceed their
marginal (pecuniary) costs. Finally, the most intriguing explanation is that
painful restructuring, such as that described by David (1989) is required to
bring the full benefits of IT to the bottom line. This is certainly the
conventional management wisdom (Hammer 1990) and has some academic support as
well (Caves and Krepps 1993) . If so, the fat, happy, growing firms may be the
ones who are missing the opportunity to restructure and thereby are foregoing
some of IT's potential benefits!
V. Summary and Conclusion
The research on the output contributions of IT is still at a relatively early
stage. This paper seeks to address three important gaps in previous work: the
lack of controls for firm effects, the restrictiveness of the Cobb-Douglas
specification, and possibility that a single production function does not fit
firms in all sectors of the economy.
Our results differ from previous work in a number of important ways. First,
in comparison to the studies that have found no contributions of computers we
employ a larger sample of data, leading to improved precision of the estimates.
Furthermore, by considering a later time period in which IT investment is an
order of magnitude larger than in most previous studies, and by aggregating
information systems staff and computer capital, the overall effect is likely to
be larger, making it easier to find the "needle" of IT contribution in the
"haystack" of random measurement error and other exogenous influences on
production.
In comparison to studies that have found a contribution to IT in firm level
data, we make innovations in both data construction and econometrics. We
directly consider a value-added measure rather than using gross output
(Brynjolfsson and Hitt 1994) or assuming that the inclusion of dummy variables
for industries and years is adequate for interpreting a regression on gross
output as value-added (Lichtenberg 1993) . Our specification also enables us
evaluate the significance of firm effects which partially addresses the fact
that some of the apparent contribution of IT may simply be a "marker" of firms
that are unusually productive for other reasons, and to examine several
subsamples of the data.
Our results indicate that while firm effects are important, the contribution
of IT is large and statistically significant even after controlling for
individual firm differences in multifactor productivity. Because our method can
provide a ranking of firms by multifactor productivity, an interesting extension
would be to identify common characteristics of the highly productive firms and
thereby examine some of the conventional wisdom regarding management
best-practice. Furthermore, our method assumes that firm effects are constant
over the sample period. Jensen (1986) and Lichtenberg (1990) have argued that
significant changes in efficiency often accompany changes in management. A
natural extension of the firm effects approach would be to consider different
firm effects for each management regime, to the extent that the data allow
it.
We also find no significant differences in the contribution of IT when the
restrictiveness of using a Cobb-Douglas specification is relaxed, or between
manufacturing and services, or measurable and unmeasurable sectors of the
economy. These results are encouraging insofar as they imply that inferences
based on the simpler Cobb-Douglas specification and the easier-to-measure
manufacturing sector may also be more broadly applicable. Nonetheless, the
hypothesis that IT's effects are identical for all subsamples of the data is
clearly unrealistic. The most interesting subsamples to explore in the future
may be those based on organizational form and management strategy. For instance,
more direct tests of the efficacy of less hierarchical structures and the
"reengineering" of business processes as ways to better harness IT's potential
could be very valuable.
Finally, the striking finding that firms that are not growing appear to have
at least equally high IT elasticities as growing firms does not support the
hypothesis that simultaneity between growth and IT investment is what is driving
the high estimates of IT elasticity in the full sample. This finding is
consistent with previous results using lagged independent variables as
instruments which also found no evidence of simultaneity (Brynjolfsson and Hitt
1994) . However, unless better firm-level instruments can be found, the
simultaneity question will remain unresolved.
The high IT returns among firms that were not growing also suggest some
intriguing possibilities for future research to see whether firms facing a
crisis are more likely to undertake the restructuring that may be required to
use IT effectively. This has been a common theme in the recent management
literature (Hammer 1990; Quinn 1992) . Indeed, as discussed in the introduction,
one of the most important differences between our sample and those examined in
studies which found little or no contributions from IT may be the prevalence of
restructuring and downsizing in the 1988-92 period.
Table 1: Data Sources, Construction Procedures, and Deflators*
Series | Source | Construction Procedure | Deflator |
Computer Capital and Labor | IDG Survey | Equal to Computer Capital plus 3 times IS Staff (see
below). Computer Capital. "Market Value of Central Processors" converted to
constant 1990 dollars plus value of reported number of PCs (assuming a
constant value of $2,835 in 1990 dollars). IS Staff. Total IS Budget times percentage of IS Budget (by company) devoted to labor expense. Converted to constant 1990 dollars. |
Deflator for Computer Systems (Gordon 1993) for Computer Capital portion, Index of Total Compensation Cost (Private Sector) (Council of Economic Advisors 1992) for IS Staff. |
Non-IT Capital | Compustat | Book Value of Total Property, Plant and Equipment converted
to constant 1990 dollars.
Deflator year based on calculated average age of capital stock (determined from total depreciation divided by current depreciation). Computer Capital (see above) subtracted from this result. |
GDP Implicit Deflator for Fixed Investment (Council of Economic Advisors 1992) |
Labor | Compustat | Number of Employees, as reported | None |
Labor Expense | Compustat | Labor expense when reported. Otherwise, estimated from average wage for the sector multiplied by number of employees. IS Staff is subtracted from this value. Converted to constant 1990 dollars. | Index of Total Compensation Cost (Private Sector) (Council of Economic Advisors 1992) |
Value Added | Compustat | Total sales converted to constant 1990 dollars minus non-Labor Expense. | Industry Specific Deflators from Gross Output and Related Series by Industry, BEA (1977-90) where available (about 80% coverage) - extrapolated for 1992 assuming average inflation rate from previous five years. Otherwise, sector level Producer Price Index for Intermediate Materials Supplies and Components. |
Table 2 - Sample Characteristics*
Production Inputs and Outputs
(1990 Dollars, Five Year Arithmetic Average) | ||||
|
| |||
|
|
|
| |
Computer Cap. & Labor |
|
|
|
|
Non-IT Capital |
|
|
|
|
Labor Expense |
|
|
|
|
Value Added |
|
|
|
|
Number of Observations |
|
|
* - The firm effects subsample is restricted to firms with 2 or more observations over the five year sample period.
Table 3 - Full Sample Sector Characteristics*
Inputs as a Percentage of Value Added
(1990 Dollars, Full Sample, Arithmetic Mean) | ||||
Sector |
|
|
|
|
Mining |
|
|
|
|
Non-Durable Manufacturing |
|
|
|
|
Durable Manufacturing |
|
|
|
|
Trade |
|
|
|
|
Transport &
Utilities |
|
|
|
|
Financial Services |
|
|
|
|
Other Service |
|
|
|
|
Total |
|
|
|
|
Table 4a - Cobb-Douglas and Translog Estimates for the Firm Effects
Subsample. Standard errors are in parentheses.*
|
|
|
| |
EC (Computer Capital & Labor) |
|
|
|
|
EK (Non-IT Capital) |
|
|
|
|
EL (Labor Expense) |
|
|
|
|
R2 |
|
|
|
|
N (total) |
|
|
|
|
Durbin-Watson
Statistic |
|
|
|
|
Table 4b - Detail of Translog Parameter Estimates. Standard errors are in
parentheses.*
Parameter |
|
|
C |
|
|
C2 |
|
|
C*K |
|
|
C*L |
|
|
K |
|
|
K2 |
|
|
K*L |
|
|
L |
|
|
L2 |
|
|
Dummy Variables |
|
|
R2 |
|
|
N |
|
|
DW |
|
|
Table 5 - Sample Splits - Translog Production Function Estimates with Sector
Effects
Standard errors are in parentheses.*
Production Function Estimates (full sample)
(Sample sizes vary because of exclusions unique to each analysis, as described in the text) | ||||||
|
|
|
|
|
| |
EC (Computer Cap. & Labor) |
|
|
|
|
|
|
EK (Non-IT Capital) |
|
|
|
|
|
|
EL(Labor Expense) |
|
|
|
|
|
|
R2 |
|
|
|
|
|
|
N (total) |
|
|
|
|
|
|
Durbin-Watson
Statistic |
|
|
|
|
|
|
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