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Optimize Magazine
July 2003
Buying advanced technology without an organization designed to exploit it is like launching a boat in the Sahara. Erik Brynjolfsson peers into the IT productivity gap and offers suggestions for how companies can make the most of their IT investments. Brynjolfsson is the George and Sandi Schussel professor of management at MIT's Sloan School of Management and director of the Center for eBusiness at MIT. He is the leading economist studying the relationship of IT to productivity and performance. Before joining MIT, Brynjolfsson co-founded and directed a software development and consulting firm and taught courses at Harvard University.

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