Erik Brynjolfsson

Erik Brynjolfsson

Erik Brynjolfsson is the Schussel Family Professor at the MIT Sloan School of Management , Director of the MIT Center for Digital Business, Chair of the MIT Sloan Management Review , and the Editor of the Information Systems Network . His research and teaching focuses on how businesses can effectively use information technology (IT) in general and the Internet in particular.

Recent Papers and Books
Mar-12	Sinan Aral, Erik Brynjolfsson, and Marshall W. Van Alstyne, "Information, Technology, and Information Worker Productivity" Information Systems Research, (March, 2012).
Mar-12	Sinan Aral, Erik Brynjolfsson, and Lynn Wu , "Three-Way Complementarities: Performance Pay, Human Resource Analytics, and Information Technology" Management Science, (March, 2012).
Feb-12	Erik Brynjolfsson and Andrew McAfee, "Thriving in the Automated Economy" The Futurist, March-April, 2012.
Jan-12	Tambe, Prasana, Lorin Hitt, and Erik Brynjolfsson "The Extroverted Firm: How External Information Practices Affect Innovation and Productivity" Management Science. (January 2012).
Jan-12	Erik Brynjolfsson and Andrew McAfee, "Winning the Race with Ever-Smarter Machines" MIT Sloan Management Review, Winter, 2012.
Nov-11	Erik Brynjolfsson and Andrew McAfee, "The Big Data Boom is the Innovation Story of Our Time" The Atlantic. (November 2011).
Apr-11	Erik Brynjolfsson, Lorin Hitt, Heekyung Kim, Strength in Numbers: How Does Data-Driven Decision Making Affect Firm Performance?, (April 2011).
Dec-10	Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith "Research Commentary - Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns" Information Systerms Research. (December 2010).
May-10	Erik Brynjolfsson, Paul Hofmann, John Jordan, Cloud Computing and Electricity: Beyond the Utility Model, Communications of the ACM, Vol. 53, No. 5, pp. 32-34 (May 2010).
Nov-09	Brynjolfsson, Erik, Astrid A. Dick, and Michael D. Smith (2009) “A Nearly Perfect Market? Differentiation vs. Price in Consumer Choice” Quantitative Marketing and Economics, November 2009.
Oct-09	Brynjolfsson, Erik and Saunders, Adam Wired for Innovation: How Information Technology is Reshaping the Economy, MIT Press (book) (October, 2009, In Press)
Sep-09	Brynjolfsson, Erik and Saunders, Adam "What the GDP Gets Wrong (Why Managers Should Care)" MIT Sloan Management Review (September, 2009)
Aug-09	Brynjolfsson, Erik and Schrage, Michael "The New, Faster Face of Innovation: Thanks to Technology, Change Has Never Been So Easy-or So Cheap" Wall Street Journal and Sloan Management Review (August, 2009)
Aug-09	Brynjolfsson, Erik, Hu, Yu (Jeffrey) and Rahman, Mohammad "Battle of the Retail Channels: How Product Selection and Geography Drive Cross-channel Competition", Management Science, In Press.
Jul-08	McAfee, Andrew and Brynjolfsson, Erik "Investing in the IT That Makes a Competitive Difference" Harvard Business Review, (July-August, 2008) German version can be found here.
Jul-08	Simester, Duncan, Hu, Yu (Jeffrey), Brynjolfsson, Erik and Anderson, Eric, "Dynamics of Retail Advertising: Evidence from a Field Experiment" Economic Inquiry, (Forthcoming 2008) [Click here for abstract and Working Paper version]
Apr-07	McAfee, Andrew and Brynjolfsson, Erik "Dog Eat Dog: Industries that Buy a lot of technology are becoming as cutthroat as those that produce technology" Wall Street Journal and Sloan Management Review, (April, 2007)
Apr-07	Brynjolfsson, Erik and McAfee, Andrew, "Beyond Enterprise 2.0"(Interview) Sloan Management Review, (Spring, 2007).
Dec-06	Brynjolfsson, Erik, Hu, Yu Jeffrey and Simester, Duncan, "Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales" MIT Center for Digital Business Working Paper, (December 2006). [Click here for the abstract and Working Paper version]
Oct-06	Aral, Sinan, Brynjolfsson, Erik and Van Alstyne, Marshall W., Information, Technology and Information Worker Productivity: Task Level Evidence , MIT Center for Digital Business Working Paper, (October, 2006)."Best Paper Award, International Conference on Information Systems, 2006".
Oct-06	Aral, Sinan, Brynjolfsson, Erik and Wu, D.J., Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems , MIT Center for Digital Business Working Paper, (October, 2006).
Jul-06	Brynjolfsson, Erik, Hu, Yu "Jeffrey" and Smith, Michael D., From Niches to Riches: Anatomy of the Long Tail, MIT Sloan Management Review, (Summer 2006).
Jun-06	Brynjolfsson, Erik and Zhang, Xiaoquan "Michael", Innovation Incentives for Information Goods, Innovation Policy and the Economy, Vol. 7, pp. 99-123, 2006.
May-06	Brynjolfsson, Erik, “Streamlined distribution and price transparency thru e-commerce” (consulting project) [click here for a landscape lighting portal using e-commerce to change lighting distribution], (May, 2006).
Dec-05	Simester, Duncan, Hu, Yu (Jeffrey), Brynjolfsson, Erik and Anderson, Eric, "Does Current Advertising Cause Future Sales? Evidence from the Direct Mail Industry" (December 2005). [Click here for the abstract and Working Paper version]
Jun-05	Van Alstyne, Marshall and Erik Brynjolfsson (2005) "Global Village or Cyberbalkans: Modeling and Measuring the Integration of Electronic Communities", Management Science, Vol. 51, No. 6 pp. 851-868.
May-05	Brynjolfsson, Erik "Seven Pillars of Productivity" Optimize, May 05.

See Prof. Brynjolfsson's SSRN page for additional papers

Last updated February 10, 2012