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The
MIT Center for eBusiness Presents a 2-day Conference for our Sponsors
"eBusiness is Business"
May 18-19, 2004
MIT Faculty Club
50 Memorial Drive
Cambridge, MA
Agenda
Day
1: Tuesday, May 18th
| 8:00am
|
Registration
and Continental Breakfast |
| 9:00am |
Welcome:
Dick Schmalensee – Dean, MIT Sloan School of Management |
| 9:00am-9:10am |
Overview
and Update: Erik Brynjolfsson - Director, Center for eBusiness
|
| 9:10am-11:00am
|
Special
Interest Groups at the Center for eBusiness |
| 9:10am-9:25am |
Communications
Futures - Charlie Fine, Director, MIT Communications Futures
Program |
| 9:25am-9:40am |
Digital
Marketing Strategy - Glen Urban, Chairman, Center for eBusiness
and Professor, MIT Sloan School of Management |
| 9:40am-9:55am |
Digital
Productivity - Erik Brynjolfsson, Director, Center for eBusiness
and Professor, MIT Sloan School of Management |
| 9:55am-10:30am |
Break |
| 10:30am-10:45am |
Global
Financial Services - Stuart Madnick, Professor, MIT Sloan School
of Management |
| 10:45am-11:00am |
IT Products and Services - Michael Cusumano, Professor, MIT
Sloan School of Management |
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|
| 11:00am-12:00n |
Keynote
Speaker: Sanjay Sarma – CoFounder, Auto-ID Center |
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“The
Evolution of RFID” |
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|
| 12:00n-1:30pm |
Lunch |
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|
| 1:30pm-4:30pm
|
Concurrent
Sessions |
Track
1: Digital Productivity
Chairman - Professor Erik Brynjolfsson
Location: Dining Room 5
| 1:30pm-1:40pm |
Introduction
and Overview |
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Erik
Brynjolfsson, Director, MIT Center for eBusiness and Professor,
MIT Sloan |
| 1:40pm-2:30pm |
"Information
Worker Productivity: Task-level Evidence" |
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Marshall
van Alstyne, Associate Professor, BU and Visiting Associate
Professor, MIT Sloan |
| 2:30pm-3:15pm |
Industry
Panel: "Delivering on the Promise of the IT Revolution:
Issues and Challenges" |
| |
June
Boyle, Director Group Organization Development, BT |
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Ann
Marie Kenitzer, Director of Supplier eBusiness, Intel |
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Samantha Whitney-Ulane,
Managing Director, Knowledge Management, Akoya Capital Partners |
| 3:15pm-3:25pm |
Break |
| 3:25pm-4:00pm |
"Activity
Based Performance Measurement" |
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SP
Kothari, Professor, MIT Sloan |
| 4:00pm-4:30pm |
Research
Snapshots |
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"On
IT, (de)localization, and quality of service" |
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David
Fitoussi (MIT and UC/Irvine) |
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"Why
Information Technology Workers Own Their Firms: How the Relative
Importance of Human Capital Affects Firm Ownership" |
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Shinkyu
Yang, Visiting Scholar, MIT Sloan |
Track
2: Communications Futures
Chairman - Professor Charlie Fine
Location: Dining Room East
| 1:30pm-3:00pm |
Edge-Core
Dynamics |
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“What
are Edge-Core Dynamics?” |
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Charlie
Fine, MIT Sloan |
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Industry
Perspectives: |
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Dirk
Trossen, Principal Scientist, Nokia |
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Brent
Cobb, Vice President, EarthLink Wireless |
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Panel
Debate: “RFID”: Disruptive or Overhyped?” |
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Jamshed
H. Dubash, Director of Technology - Auto-ID, Global Value Chain,
The Gillette Company |
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Charlie
Fine, MIT Sloan |
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James
Hintlian, Partner, Health & Life Sciences Supply Chain,
Accenture |
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Sanjay
Sarma, Co-Founder, MIT AutoID Center |
| 3:00pm-3:15pm
|
Break |
| 3:15pm-4:00pm |
Roadmapping
the Future of Broadband |
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“CFP Broadband Working Group Charter” |
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Sharon
Gillett, Executive Director & Principal Research Associate,
MIT Center for Technology, Policy, & Industrial Development |
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“Regulatory
Dynamics and Broadband Competition” |
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Charlie
Fine, MIT Sloan |
| 4:00pm-4:30pm |
Security
and Privacy |
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“Rethinking
Security: A Framework for Problem-Solving” |
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David
D. Clark, Senior Research Scientist, MIT Computer Science &
Artificial Intelligence Lab |
| 4:30pm-6:00pm |
Reception
and Student Poster Session |
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Dining
Room West and Lobby |
Day
2: Wednesday, May 19th
| 8:00am-8:45am
|
Registration
and Continental Breakfast |
| 8:45am-9:00am |
Welcome
and Day 2 Overview |
| 9:00am-12:00n |
Concurrent
Sessions |
Track 3: Digital Marketing Strategy
Chairman - Professor Glen Urban
Location: Dining Room 5
| 9:00am-9:10am |
Welcome
and Introduction |
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Glen
Urban, Chairman, MIT Center for eBusiness and Professor, MIT
Sloan |
| 9:10am-9:50am |
“Adaptive Experimentation for the Design of Web Sites to Build
Trust and Improve Customer Support” |
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Bryan
Rhoads, Web Capabilities Program Manager, Intel |
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Glen
Urban, MIT Sloan |
| 9:50am-10:30am |
“Dream
CRM” |
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Nick
Pudar, Director of Strategic Initiatives, GM |
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Joyce
Salisbury, Manager, Interactive Research Tools, GM |
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Glen
Urban, MIT Sloan |
| 10:30am-10:45am |
Break |
| 10:45am-11:25am |
“Information
Scoring of Opinions, with Applications to Purchase Intent” |
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Drazen
Prelec, Professor, MIT Sloan |
| 11:25am-11:45am |
“Customer
Advocacy at Qwest” |
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Glen
Urban, MIT Sloan |
Tracks
4 and 5: Financial Services & IT Products and Services
Chairmen - Professor Michael Cusumano and Dr.
Michael Siegel
Location: Dining Room West
| 9:00-10:30 |
IT
Products/Services |
| 9:00am-9:30am |
“Business
Models that Last: Balancing Products and Services” |
| |
Michael
Cusumano, Professor, MIT Sloan |
| 9:30am-10:00am |
"The
Strategic Management of Service Innovation: Towards a Theory
of Business Model Transformation" |
| |
Vikram
Mansharamani, PhD Candidate, MIT Sloan |
| 10:00am-10:30am |
"Managing
Software Business Models through Periods of Innovation" |
| |
Steve
Kahl, PhD Candidate, MIT Sloan |
| 10:30am-12:00n |
Financial
Services |
| 10:30am-11:00am |
Compliance,
Governance and Risk |
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Sonny
Sonnenstein, Director, Governance, Risk and Compliance Practice,
PwC |
| 11:00am-11:20am |
Technology
and Compliance |
| |
Said
Tabet, Co-Founder & Co-Chair of the RuleML Initiative, Macgregor,
USA |
| 11:20am-11:45am |
Research
Challenges and Discussion |
| |
Benjamin
Grosof, Assistant Professor, MIT Sloan |
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Michael
Siegel, Principal Research Scientist, MIT Sloan |
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|
| 12:00pm |
Transportation
to Lunch and the CIO Symposium at Kresge Auditorium |
| |
|
| 12:45pm-1:00pm |
Welcome |
| |
Glen
Urban, Professor, MIT Sloan; Chairman, MIT Center for eBusiness |
| 1:00pm-1:30pm |
Keynote
Speaker: Erik Brynjolfsson, Professor, MIT Sloan; Director,
MIT Center for eBusiness: "The Digital Organization" |
| 1:30pm-2:30pm |
CIO
Keynote Panel: "Best Practices for Enabling the Agile Enterprise" |
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Moderator:
Michael Schrage, Co-Director, MIT Media Lab eMarket Initiative |
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John
Carrow, CIO, Unisys |
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Larry
Geisel, CEO, Nexaweb Technologies |
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Jerold
Grochow, VP Information Systems and Technology, MIT |
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Sinclair
Stockman, CIO, BT |
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|
| 2:30pm-3:30pm |
Coffee
Break - Networking |
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|
| 3:00pm-4:00pm |
Concurrent
Sessions |
| Track
1 |
Harnessing
the IT Productivity Revolution |
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Moderator:
Erik Brynjolfsson, Professor, MIT Sloan School |
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Doug
Busch, CIO, Intel |
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Keith
Collins, CTO, SAS |
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Peter
Quinn, CIO, Commonwealth of Massachusetts |
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Marshall
Van Alstyne, Assistant Professor, University of Michigan |
| Track
2 |
Managing
Cross-Enterprise Business Processes and Information |
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Moderator:
Dr. Thomas Malone, Professor, MIT Sloan |
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Cliff
Conneighton, SVP Marketing, ATG |
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Jana
Eggers, General Manager, Intuit |
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Jo
Hoppe, CIO, Pegasystems |
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Randy
Stone, VP and CIO, Teradyne |
| Track
3 |
Best
Practices for Evaluating Emerging Technologies |
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Moderator:
Dr. Glen Urban, Professor and Dean Emeritus, MIT Sloan School
|
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Steve
Flammini, CTO, Partners Healthcare |
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Jim
Medeiros, Vice President I.S., UPS |
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Shadman
Zafar, SVP Architecture and eServices, Verizon |
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Bob
Walmsley, President and COO, Cape Clear Software |
| 4:00pm-4:15pm |
Break |
| 4:15pm-5:15pm |
Concurrent
Sessions |
| Track
1 |
The Changing Role of the CIO
|
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Moderator:
Peter Weill, Director CISR, MIT |
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Gary
Beach, Publisher, CIO Magazine |
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Peter
Hourihan, CIO, Cognos |
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Mike
MacKenty, CIO, Nypro |
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Mark
Polansky, Managing Director IT Practice, Korn/Ferry International |
| Track
2 |
Driving
Business Agility |
| |
Moderator:
Eric Marks, CEO and President, AgilePath |
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Kris
Canekeratne, CEO, Virtusa |
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Malcolm
Frank, CEO, CXO Systems |
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David
Ritter, Vice President, Boston Consulting Group |
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Gordon
Van Huizen, CTO, Sonic Software |
| Track
3 |
Survey
of Emerging Technologies |
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Moderator:
Frank Gens, SVP Research, IDC |
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Richard
Clyde, CTO, Symantec |
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Eric
Hjerpe, Partner, Atlas Ventures |
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Richard
Taggart, Director of Enterprise Architecture and IT Standards,
General Motors |
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Joe
Uniejewski, CTO, RSA Security |
| 5:15pm-5:30pm |
Break |
| 5:30pm-6:15pm |
Keynote
and Wrap-up: "Lessons Learned in the Journey Towards an
Adaptive Enterprise" |
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Gilles
Bouchard, Executive Vice President of Global Operations and
IT, HP |
| 6:15pm-7:30pm |
Cocktail
Reception and Networking |
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Last Updated:
May 20, 2004
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