"Strategy for Software Companies:
What to Think About"

Professor Michael Cusumano, MIT

eBusiness Research Seminars
NE20-336 (3 Cambridge Center)
Wednesday, April 2, 11:30 PM-1:00 PM
Refreshments Provided

Abstract

This talk, based on a forthcoming new book called The Software Business, focuses on some of the most important strategic concepts that software companies or IT services firms need to consider when trying to establish or grow a software-related business. In particular, we will consider what is the optimal business model -- to be a products company or a services company. We will also consider other issues, such as whether it is better to focus on consumers or enterprise customers, as well as horizontal or vertical markets.

Calendar for Spring 2003 Research seminars